reIdentify
As times, trends & technology moves forward so does our design language. Paired with constant improvements on our part, we often look back at some of our "older designs" & see clear room for improvement.
The Re-Identify Project allows us to go back & re design our past projects with a modern, & refined look.
ACR (2023)
ACR
As the "Master Brand" the ACR Logo was re-designed to be simple, impactful & multi use. To avoid clashing with any of the sub-brands a unique purple hue was implemented allowing the ACR Brand to stand strong & not overshadow the unique companies in the "house of brands".
A Grade Golf
The A Grade Golf logo was re-designed, keeping the Ball & Player graphic but simplifying the image down the the essentials allowing the text to remain modern & digestible, enabling the icon to stand freely on its own, which is great for social icons or favicons.
CDT
The CDT Logo changed up the colour scheme to a monochrome look with a dash of blue, making it feel more in line with modern day tech branding. The thin slanted text was replaced with a bolder, clearer look, whilst the power button motif remained, keeping in line with the brands ethos.
RP Records
Breaking the down the RP Records design into its essentials allowed us to keep the Iconic turntable graphic, whilst integrating the RP text into the design in a more natural way enabling a logo that keeps its core identity, but remains fresh & has a more usable design.