Package Pass (2021)

Package Pass Identite Websit Banner_edited.jpg

Whilst the Package Pass branding did feature the same font as used in the 2020 Dunn Group Branding, the decision was taken to revise & simplify the branding to elevate it from concept to a "ready to deploy" state with mobile optimised design.

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The Results

package pass

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CW Logo

package pass

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Revolutionary Evolution

The core of the Package Pass logo remains unchanged with the lines from the original logo being carried over, however reduced in number & widened in size, then placed directly before the first P, echoing the previous Icon Logo. Each of the lines carries a slightly different shade, echoing the "Shaded Gradient" design concept introduced in other Dunn Group areas.

Package Pass Website 21

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Tweaked Website

The Package Pass Website received minor tweaks to integrate the new logo into the site, bringing everything up to date.

Personal Shopper Product Page

Personal Shopper Concept

Package Pass Truck

Personal Shopper Product Page

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Refreshed Graphics

To support the website update, the icons & Graphics were updated to reflect the updated branding.

Real world usage.

The refreshed Package Pass Branding can be seen across social media, & on the Dunn-Group website.

Dunn Group Website

Long standing partnership.

As part of the Dunn Group, our other work Includes creating & refreshing the branding for Package Pass, Developing the logos for the Dunn Technology Division, Scribe Pass & Eyep.