The Results
A Refreshed Identite.
As we became integrated within the CharlCorp Division of Dunn Group, our logo was refreshed in line with the rest of the CharlCorp Branding. The re-fresh resulted in a new font, & a new ID icon as the IDENTITE part of the name became the focus of the Brand. The Icon retained the I within a D branding that had been present since our launch, & of course our trademark orange remained.
A New Website.
With the next step in our evolution, our website was completely rebuild with a new portfolio format & new graphics.
With the switch we transferred from using a site built using a basic editor within C-Panel to Weebly to enhance our mobile performance.
Refreshed Visualisers.
With the new website, new graphics were created to support to symbolise the areas we operated in to add a visual pop to the new website.
Focus on Partnerships.
With the re-brand focusing on aligning with the Dunn Group, we created new mockups to highlight the partnerships we had with other areas within the Dunn Group, Including a bespoke logo for our CD X IDD Collaboration.
Real world usage.
The 2021 logo featured on our work between 2021 - 2023 before the implementation of the current branding.
You can still also view the old Website on its "Free" Weebly Publishing. Some of the content has been tweaked, but you can get a "feel" of the Third Era of Identite Design Here.
Part of Our Identite.
The third iteration of our brand was a "evolution" refining elements from the 2018 design, but aligning them with the master brand, however this was replaced with the 2023 Identite Studio Rebrand. While only in use for a short period of time, as with our 2017 & 2018 designs, this forms a key part of our "Identite"
