Cycle Racing International (CRI) is a proposed sporting organisation created as part of an A-Level design project.
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For this project we created a logo, branding for sub-championships, a website & merchandise.
The Results
Asset 8
Asset 8
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Main logo
The main CRI logo is a simple, minimal text logo with the dot of the "i" forming the rear wheel of a graphic of a bike- illustrating the core part of their organisation, cycling.
Asset 6
Asset 6
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Championship Badges
Sub brands were created for the four distinctive championships- CRI Road, CRI Off- Road, the flagship BRTR & the overall World championship.
cri web;
cri web;
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Website
We created a simple website that gave information on the organisation, its championships & partners.
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cri tees
cri tees
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Merchandise
As part of the Project we created concept merchandise including T-Shirts, cycling jerseys, caps & more.
